Deal Group · AI-Centric, Human-Led

A new Lensfor theFuture

We connect strategy, experience, AI, engineering, data, Cloud and people to turn complex challenges into measurable growth, efficiency and competitive advantage.

Map a challenge Meet the group

Scale with context

+600specialists

+120cities reached

ISG 2025Generative AI leader in Brazil

The new lens

Technology matters only when it changes what a business can achieve.

Deal Group starts with the decision that must improve, the risk that needs to be reduced and the outcome that needs to endure. Then, it brings together the capabilities that turn direction into execution.

From opportunity to outcome
From experimentation to scale
AI as a means, people as the direction

Business challenges

Where pressure is highest, clarity needs to arrive first.

Select a priority. In each context, we connect what leadership needs to decide with the capabilities that can create tangible progress.

Priority in focus

Accelerate growth

SignalThe cost of acquiring and serving customers rises faster than revenue.

ImpactDisconnected journeys, low conversion and opportunities that do not reach scale.

How we actWe shape priorities, journeys and digital operations that bring offer, experience and decision-making closer together.

Outcome we pursueMore speed to test, learn and unlock new revenue.

Capabilities mobilizedStrategy, experience, growth, data and digital engineering.

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Priority in focus

Build operational efficiency

SignalCritical processes consume specialist time and accumulate rework.

ImpactRising costs, low predictability and less room for higher-value activities.

How we actWe prioritize flows, automation and assisted decisions that remove friction with governance.

Outcome we pursueMore productivity, control and responsiveness.

Capabilities mobilizedEnterprise AI, agents, integration, quality and managed operations.

Map a challenge

Priority in focus

Turn data into decisions

SignalThe organization does not trust a single view for decisions or market response.

ImpactSilos, compliance risk and slow or inconsistent decisions.

How we actWe connect data strategy, quality, governance and analytics to executive context.

Outcome we pursueTrusted information to prioritize, predict and act with confidence.

Capabilities mobilizedData strategy, integration, governance, quality and analytics.

Map a challenge

Priority in focus

Scale AI adoption

SignalThere are promising pilots, but little consistent adoption across teams and processes.

ImpactIsolated initiatives, greater risk and difficult returns at scale.

How we actWe structure priorities, governance, data and work models that connect AI to daily operations.

Outcome we pursueProgressive, secure adoption focused on business value.

Capabilities mobilizedCulture, AI squads, enterprise RAG, governance and engineering.

Map a challenge

Priority in focus

Build resilient operations

SignalIncidents, alerts and variable costs prevent dependable operations.

ImpactDowntime, reactive response and strain on critical teams.

How we actWe evolve environments and operational practices to anticipate risk and sustain performance.

Outcome we pursueMore predictability, continuity and efficiency in critical operations.

Capabilities mobilizedCloud Native, SRE, observability, AIOps and FinOps.

Map a challenge

One ecosystem, one direction

Capabilities that connect around what the business needs to change.

The group integrates complementary expertise without transferring complexity to the people who need to decide. Each capability enters when it expands impact, reduces risk or accelerates execution.

Direction, experiences and digital execution

Business strategy, journeys, discovery, growth, digital engineering, modernization, quality, enterprise AI and AI-driven operations.

Trusted data for better decisions

Strategy, integration, data governance and quality, analytics, data as a product, MLOps and AI applied to data.

Operations ready to evolve

Cloud Native, DevOps, Kubernetes, SRE, observability, AIOps, FinOps and managed operations for scale and resilience.

Embedded finance for business journeys

White-label embedded finance infrastructure that integrates financial services into client and ecosystem experiences.

How we create value

A complete transformation is not an isolated delivery.

The journey brings strategic choice and continuous evolution together. Every movement answers a business question — and makes the next step safer.

Command

Which direction deserves investment now?

Risk reducedReduces scattered priorities and decisions without clear criteria.

Value capturedDefines strategy, priorities, use cases and governance.

Lab Ops

Where is the value that needs proof?

Risk reducedReduces long bets before feasibility and adoption are validated.

Value capturedBuilds proofs of value, validates journeys and connects experts.

Forge

How do we make value a reliable delivery?

Risk reducedReduces gaps between idea, integration, quality and operation.

Value capturedImplements, integrates and delivers with technical and business excellence.

Movement

How can the outcome keep evolving?

Risk reducedReduces low adoption and initiatives that do not reach scale.

Value capturedAccelerates culture, enablement, evolution and continuous scale.

Execution evidence

Impact that can be discussed with leadership.

The evidence below appears in the current commercial material. Where a metric is not publicly connected to a client, it is shown without further attribution.

4×

faster

AI SDLC speed reference

60%

cost efficiency

AI SDLC indicator presented in the commercial material

3 months

to implement

governed enterprise AI platform enabled for multi-agent contexts

AI-Centric. Human-Led.

Change scales when people can lead it.

We work with leaders and teams to make new ways of deciding, creating and operating part of everyday work. Technology is a capability; ownership is what turns it into sustainable outcomes.

Meet the Dealmaker culture

Perspectives for decisions

Knowledge for the next strategic conversation.

Governance that keeps pace with ambition

How to create the conditions for enterprise AI to advance with confidence.

Data that supports decisions

Where quality, context and access change the speed of the business.

Operations that anticipate

Resilience as an advantage in critical, changing environments.

Let's talk

Which outcome needs to move first?

Share the context. The conversation starts with the business priority and the decisions that can unlock the next movement.

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